{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brand names drive exposure through social networks advertising, star partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not changed much in years; it does not have TikTok, and doesn't give celebs cost-free bags.|Her